Topic: You’re Not Telling Enough Stories, and It’s Costing Your Business Big Time
Who: Michael J. Sahno, Sahno Publishing
- Why storytelling is the number one tool you need in your toolbox to grow your brand and increase your profitability
- Why it’s not just about the story of your business, but your customers’ journeys you need to tell the world
- What to do to get your message out in a way that resonates with prospects – using the power of story
- How to use social media to tell stories better
“Use the power of emotional storytelling to make your target customers feel like heroes and close more deals.
We remember people who tell stories because, as psychologists and neuroscientists tell us, stories form the basis of how we think, organize and remember information. Stories can also move people emotionally and motivate them to buy.
It may surprise you to learn it’s not about your company telling your story. In story-based presentations, the target customer is always the protagonist.
Make the customer the hero of your story, with you simply playing a role in your customer’s story, and you’ll get the desired reaction from your audience — being memorable and creating deeper engagement and sales.”